Danielle Morris

Danielle Morris is a visionary business strategist and an outspoken advocate for equity-centered pricing practices. As founder of Eighth Round Investments, a closed-end private equity fund, Danielle champions innovation, resilience, and inclusive entrepreneurship through strategic capital, advisory insight, and public-private partnerships.

A recognized leader in pricing, Danielle has helped LGBTQAI+-owned businesses, professional firms, and startups navigate pricing strategies that withstand turbulence and build long-term value. As co-founder of the VeraSage Institute, she has led the global charge against hourly billing, promoting value-based pricing models that respect identity, impact, and innovation.

Danielle’s expertise spans global business strategy, emerging technologies, total quality service, and multi-generational family enterprise. Her advisory work supports founders and boards across industries—including healthcare, energy, biotech, and Web3—where pricing and positioning directly influence survival and success.

As a queer woman in business, Danielle understands the nuance of representation and risk. She brings both authenticity and boldness to the table, empowering LGBTQAI+ entrepreneurs to lead with confidence, defend their margins, and tell value-driven stories—even in politically fraught climates.

Danielle’s ventures include co-founding Silicon Valley startups and mentoring early-stage LGBTQAI+ founders. She played a pivotal role in building Signio, acquired for $1.2 billion, and continues to advise enterprises seeking sustainable scale.

Her insights have appeared in The Wall Street Journal, Journal of Accountancy, New York Times, NPR, and CNBC. She holds credentials from the University of Oregon, Dartmouth, and Harvard.